Sainsbury’s has apologised after an “imposter” advert for cream tea made the Devon way was spotted in a Cornwall branch for the second time this year.
Earlier this year Sainsbury’s came under fire for the same exact blunder in Truro. The store too put up a picture of a cream tea with the cream before the jam causing outrage among locals and prompting national outcry – and a humorous apology.
Sainsbury’s called it an “imposter” and admitted it was “blasphemy” as it vowed to investigate how things had “scone wrong” in what the man who spotted it is now calling it #sconegate.
And it seems history is repeating itself as Penzance woman Anna Mace paid for her coffee at the weekend and spotted yet another misplaced advert.
“I was in the middle of paying for my coffee in the café and the photo of the scone with the jam and cream the wrong way caught my eye,” she explained. “I was in total disbelief.”
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“The screen flashes up several different photos on a loop, so I waited for it to come back around to this photo. The lady was about to take payment and I said, ‘can you hang on a minute? I can’t believe there is this scone without jam first.’
“The lady herself laughed and said, ‘yes we’ve all noticed that’. It’s hardly designed to be customer focused is it. I admit I’m terrible for seeing things like this but am a proud Cornish maid.”
A spokesperson for Sainsbury’s has once again apologised, saying: ““Thank you for bringing this to our attention. This imposter has now scone!”
Andreas Drosiadis, who took the photo in Truro earlier this year, and runs the Mediterraneo deli in Truro, posted it on Facebook asking: “How did this happen?”
He told CornwallLive: “England is a country with strong local traditions that shape our everyday life. ‘Jam first’ is a characteristic example of this and Sainsbury’s should have known better.”
CornwallLive then tweeted: “Sainsbury’s what’s this? A fruit scone! with the cream on first! advertised in a Cornish store. The cheek of it! Do you think this is acceptable?”
To which the supermarket replied: “An impostor! Which store did you see this please? We’ll have a word with them about this blasphemy!”
When it discovered the location of the picture on the wall of the bakery section, it added: “That’ll never do at all Truro! I’ve logged some feedback to the manager of the store to ensure they are made aware of this impostor and repair it accordingly.”
But the outrage continued, with one social media user commenting: “That’s a fruit scone – needs butter only. Jam and cream goes on a plain scone or a split!”
“They seriously need to have a word with themselves and sort it out! Help, Cornish staff needed urgently.”
Others described the error as “disgraceful” and “shocking”.
Andreas said his family and friends are now calling him ‘the celebrity’ after being interviewed on talkRadio by host Julia Hartley-Brewer and featured in articles.
He said:” It’s nice that news organisations can embrace the light side of the news, that’s what we need right now when people are split over Covid and there are protests being held in London.”